You don't need moremotivation.You need a system.

Train, run, eat and track your progress in one app. Built in Spanish and English, for iPhone and Apple Watch.

Train
Run

Launching November 15

Join the waitlist

We'll tell you on launch day. Nothing else.

1,600+exercises with demos
500fit recipes
75days of Focus 75
53awards to unlock

The system

Everything you do for your body, in one place.

Pull-up

01Train

Train with a plan, not a mood.

Programs built around your goal, level and the days you have. Finish a session and the next one is ready.

  • 1,600+ exercises with 3D demos, male and female versions
  • Programs for the gym, home, calisthenics, bands and mobility
  • Personal records detected the moment you set them
  • Your own routines and free workouts, free

02Run

Every kilometer counts.

GPS with pace, distance and a map of your route, outdoors or on the treadmill. When you finish, your run becomes a card ready for your stories.

  • Live pace, distance and splits
  • Voice cues that never stop your music
  • A story-style run camera
  • A weekly goal and a weekly card every Sunday

03Eat

Eat well without the hassle.

Calories and macros set for your goal, plus 500 recipes, mostly Latin American, with vegan and special-diet options.

  • Log in seconds: search, barcode or quick add
  • Scan your plate with a photo, on your iPhone
  • Build my week: a full meal plan in one tap
  • Water and reminders that work offline

04Progress

See your progress, not just your weight.

Your daily battery charges from four things: training, eating to plan, sleeping and moving. Fill it and you Supercharge.

  • Daily battery and Supercharge
  • Body map: which muscles are ready to train
  • Weekly body scans, private and Face ID protected
  • Weight trend and your full year in history

05Focus 75

75 days. No excuses.

A 75-day challenge with daily actions. Complete all of them every day to move forward. Miss one and a save can rescue the day, but only a few times.

  • Clear daily actions
  • Limited saves for a bad day
  • Awards on days 7, 25, 50 and 75
  • Free for everyone

Everywhere

With you, even when the app is closed.

Apple Watch

Start a workout or a run from your wrist. It syncs when you finish. Free.

Widgets

Your battery, your day, your water and your body, right on your Home Screen.

Lock Screen

Your live run without opening the app.

Apple Health

Steps, sleep and heart rate charge your battery automatically.

English and Spanish

The whole app, notifications included, in your language.

Plans

Start free. Go further with Pro.

Free

$0

Forever

  • Running, all of it
  • Food and water logging
  • Your daily battery
  • Focus 75
  • Your routines and free workouts
  • Focus Foundation week 1
  • Apple Watch app

Focus Pro

$9.99/moor$59.99/yr

7-day free trial on the yearly plan

Everything in Free, plus:

  • Every program
  • The workouts catalog
  • Build my week
  • AI recipes and food scan
  • Body map with Volume
  • Full scan and year history
  • 10% off in the Shop and early access to drops

Prices in USD. The App Store shows the price for your country. Renews automatically; cancel anytime in your Apple ID settings. Pro Terms.

Shop

Wear the system.

CORE is Focus Athletic's technical line: silhouettes built to move, in Midnight, Deep Plum and Berry. Shop in the app's Shop or in our online store.

10%Pro members: 10% off in the app's Shop

See the CORE collection

Invite & Earn

Your friends train. You earn Pro.

Share your code from the app. When a friend joins and makes their first Pro payment, you earn free months.

Questions

What people ask us most.

See every question
What is Focus?

Focus is your training, running and nutrition app in one place: programs and workouts, a run tracker, meal and water logging, a daily battery that shows how charged you are, Focus 75, body scans and the Focus Shop.

What is the battery?

Your battery is a daily score from 0 to 100 built from four things: training, eating to your plan, moving and sleeping. Reach 100 to Supercharge. It is a guide to consistency, not a medical measure.

What's free and what's in Focus Pro?

Free: running, food and water logging, your battery, Focus 75, your own routines and empty workouts, week 1 of Focus Foundation and the Apple Watch app. Pro adds every program, the workouts catalog, Build my week, AI recipes, photo food scan, the full body map and history, and 10% off in the Shop.

How does the free trial work?

The yearly plan includes a 7-day free trial for new subscribers. You get full Pro right away, we remind you 2 days before it ends, and if you cancel before the end you are not charged.

How do I use Focus on Apple Watch?

Install Focus on your iPhone and it appears on your paired Watch. Start a workout or run from the Watch and it syncs to your phone when you finish. The Watch app is free.

Is my health data private?

Yes. Health data is used only to show your progress and power features you turn on. It is never sold and never used for advertising.

Focus launches November 15.

Be one of the first in.

Launching November 15

Join the waitlist

We'll tell you on launch day. Nothing else.